About Us
Two independent studios, one shared standard, in St John's Wood, London.
One Address, Two Independent Studios
Maverick Grooming Studio and Lavish Hair & Beauty share a single address in St John's Wood, London, but they were built as two separate businesses on purpose. Grooming and beauty are different disciplines with different tools, different training and a different pace — neither should feel like an afterthought bolted onto the other, and neither team is asked to cover the other's specialism.
What they share is a location and a standard: proper consultation before anything else, senior-level skill rather than a rotating cast of juniors learning on the job, and a room that's actually clean and considered, not just photographed that way for a website. If you're searching for a men's barber or a beauty salon in St John's Wood and want to know what you're actually walking into, this page is the honest version of that story.
The decision to run two separate businesses rather than one combined "unisex" studio wasn't accidental. Combined grooming-and-beauty salons often end up doing both reasonably well rather than either particularly well — a barber who also does gel nails on quiet afternoons, or a colourist expected to also handle men's fades. Splitting Maverick and Lavish into independent teams, each with its own specialists, was a direct response to that compromise. It means a barber only ever does barbering, and a nail technician only ever does nails.
Both studios sit in St John's Wood, one of London's quieter, more residential corners, which shapes the pace of the whole place as much as anything else. Appointments aren't squeezed as tightly together as they might be on a busier high street, which is part of how a forty-minute haircut or a ninety-minute facial stays unhurried rather than becoming a scheduling exercise.
Maverick Grooming Studio
A precision barbershop for men, run by barbers who specialise in grooming rather than treating it as a side service. Every appointment starts with a consultation, whether it's your first visit or your fiftieth, because a good haircut depends on your actual hair — its growth pattern, density and texture — not a template pulled from a reference photo. The menu covers everything from a quick clipper cut to the full grooming experience: haircut, beard shape-up and traditional hot towel shave combined into one appointment.
Lavish Hair & Beauty
A luxury salon for women who want treatments that hold up past the first day. The team specialises rather than generalises — beauty therapists focus on threading, waxing, tinting and facials, nail technicians focus on manicures and pedicures — so nothing is a compromise between two half-mastered skills. From a quick brow shape to a full ninety-minute facial, the same consultation-first approach applies throughout.
Our Standards
What Doesn't Change Between Brands
Hygiene & Safety
Tools are sanitised between every single client, and both studios follow standard UK hygiene practice for barbering and beauty treatments, from clipper blades to waxing equipment.
Premium Products
What goes on your hair and skin matters as much as who's doing the work, so both studios use professional-grade product lines throughout rather than whatever's cheapest to stock.
Ongoing Training
Techniques and trends move fast in both grooming and colour work — the team trains continuously rather than relying on qualifications earned years ago and never revisited.
Consultation First
No appointment starts with clippers, wax or colour before we've actually agreed what you want — a five-minute conversation that saves every client from an unwanted surprise.
Why Two Brands Instead of One
It would have been simpler, on paper, to run one combined salon offering everything under a single name. We didn't, because the two client bases actually want different things from an appointment. Men booking a haircut or a traditional shave tend to want speed and precision without much fuss. Clients booking a facial or a full set of nails tend to want more time, more explanation, and a slower pace throughout. Trying to run both experiences out of one undifferentiated space usually means neither gets it quite right.
Splitting Maverick and Lavish into two independent businesses — different branding, different booking systems, different teams, but the same address — let each one build its own identity around what its clients actually need, without compromising to accommodate the other. It also means a barber never has to become an amateur colourist on a quiet Tuesday, and a nail technician is never handed a set of clippers because someone called in sick.
Good to Know
Frequently Asked Questions
Are Maverick and Lavish under the same ownership?
They operate as two independent businesses sharing one address in St John's Wood, London, each with its own team, pricing and booking calendar.
Can I book both a grooming and a beauty appointment on the same visit?
Yes — since both studios share an address, it's straightforward to time a Maverick and a Lavish appointment together. Book each directly with the relevant studio.
Do you offer gift vouchers?
Contact us directly to ask about gift vouchers for either studio.
Why are Maverick and Lavish run as separate businesses rather than one salon?
Because grooming and beauty are different disciplines that benefit from specialist teams rather than one group covering everything. It keeps each barber, therapist and technician focused on exactly what they do best.
Where exactly are you located?
130 Allitsen Road, St John's Wood, London NW8 7AU. Full directions are on the Contact page.
How experienced is the team?
Both teams are made up of senior specialists rather than a rotating cast of juniors, and training is ongoing rather than a one-off qualification from years ago.